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Davidson is a certified professional trainer, business coach and management consultant.

Driven by passion, he is an engaging and versatile presenter with over 20 years of experience in the training industry. Over the course of his career, he has trained over 1,000 companies comprising start-ups, SMEs, MNCs, government agencies and others all over Southeast Asia.

Below are Articles and posts I have written over the years and published on Various media.

Top 3 Paradoxes of Colored Brain

Colored Brain’ is based on NEW Research! While so many psychometric tools are based on research that is 20 to even 70 years old, Colored Brain incorporates the latest research on Neuroplasticity, and the modern understanding of how neurotransmitter substances work. 

The Colored Brain work began in 2002 from the foundation of multiple contradictive personality focused genetic and observational research, bringing founder, Arthur Carmazzi, to discover and focus only on the elements that were consistent among the various contradictive “personality” conclusions. This led to further investigation accounting for the latest neuroscience discoveries to create a SIMPLE yet powerful tool that transforms communication and performance.

Benefits of Colored Brain psychometric profiling to your organizational development:

Understanding the genetic communication processes of an individual and the brain flexibility they have developed through their environment and experience, will set the foundation for HR managers and Department heads to maximize productivity of individuals, departments, and the overall organization. Using the CBCI™ (Colored Brain Communication Inventory) will enable individuals themselves to have a greater understanding and clarity of what is required to better perform their jobs, and how to enhance the natural talents in themselves and others.

Applications of the CBCI™ Psychometric Profiling:

  • Self-scoring to ensure prompt application.
  • Easy to complete.
  • Designed to be applied in groups or as an individual.
  • Appropriate for all levels of employees and management.

Paradox 1: Self-identifying as a certain Colored Brain

What Colored Brain are you? You might already know the answer to this question without taking a test, but practice shows that some individuals ‘pretend’ to be a different Colored Brain. It happens because they want to be so, or because they think they are required to be a certain color due to pressure from colleagues, friends or families.

I met people, who after taking a test, got absolutely unexpected results discovering their own great potential in totally different areas from those they’ve always been focused on. Someone thought they weren’t creative enough and belonged to the Red Brain category, but, in fact, had a very high score in the Green Brain section. They wanted to be seen and accepted as very a‘structured’ person, so they acted accordingly, while wasting their potential in making spontaneous but genius decisions.

Undisputedly, the human brain is a huge field of research: our cognitive functions can barely be described and explained, and our brain’s potential has been estimated very roughly.

Of course, the way we act is based a lot on our personal characteristics, social surrounding, cultural background, and even genes. 

It is possible to find out the algorithm of how our brain processes information, which also determines our actions (or reactions) in different situations.

Whether in daily routine, or experiencing new stimuli, your brain autonomously receives data, measures, sorts, then transforms it into information, resulting in solutions, decisions, and actions.

Humans are not robots, which means that we can’t solely identify as to which Colored Brain we are. This is most likely due to subtle biases we each have. The goal is not only to find out your DOMINANT color, but also it’s ratio comparing to other colors. 

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As you can see in the charts above, you might be identified as a Blue Brain, but it doesn’t mean that you have 100% of a Blue Brain’s ‘characteristics’, where you might have a high Green Brain reading as well. 

Or you might have high scores in 3 areas out of 4, but will be identified as a Green Brain only because that’s where you got the highest percentage.

To be successful it’s essential to understand yourself better. Mastering this allows you to develop more ‘actions’ than ‘reactions’. This ultimately leads to more Intelligent Actions and outcomes in the form of Better Decisions, where Better Decisions mean:

  • More effectiveness
  • Less stress
  • Better relationships
  • More personal success
  • More professional success

Paradox 2: One task = One solution

How different Colored Brains process information?

Imagine that four people are watching a commercial video advertising one thing. They get a task: after watching the first video they need to create a sequel to advertise a new product from the same company. Their work process and final results will depend on the way they absorb and evaluate incoming data, so whilst watching exactly the same video, four different people will direct their attention to different aspects.

One will start from analyzing the first video and outlining the most important features: brand logo, company’s motto, product’s functional parts etc. He is worried about keeping the structure and not leaving out the most important details.

The second one will question how the company’s new product will be accepted by customers, if it matches the motto and client’s expectations. He is worried about the level of acceptance by other people.

The third one will suggest to change the overall style: music, color palette, classic outline. He wants to be more creative and surprising, that’s why he is a bit spontaneous and even chaotic with his ideas and wants to start immediately. He is very active, so he wants everything to be done in a very short period of time.

The last one will ask questions first: how big is the target market, how this advertisement will influence the company in general, what are the possible outcomes of this campaign. He requires more incoming data. Everything needs to be connected.

They all have the same task, but they all start thinking about it differently. They will each set different priorities, have different strategies and different outcomes.

Paradox 3: It doesn’t matter what Colored Brain you are. If you are a professional, you will complete any task easily.

As a leader, you have to identify your team members’ strengths and weaknesses to coordinate and communicate to them more directly in order to increase the effectiveness of their output.

As a team player, you should know how to communicate better, how to handle conflicts at the workplace, and even how to manage your boss.

As a professional, you need to understand yourself, your way of thinking, and get more fulfillment in what you do.

Overall, knowing your colleagues’ Colored Brains helps to complete given tasks more efficiently, helps reduce stress and frustration at the workplace, and achieve greater results. 

Have a look at the example quadrant chart below. Now, hypothetically try to position yourself and your coworkers there in any available quadrant, according to the time versus information axis. When doing so, mentally assess how long you think it takes for each individual to complete a given task, and how much information they usually need when doing so. You may be surprised with the results.

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Next, have a look at the actual Colored Brain quadrant chart below and try to identify yourself and your colleagues’ Colored Brains. 

So, for instance, if you imagined your Executive in Quadrant I (bottom left) – he represents a Green Brain. If you assigned your Senior manager to Quadrant II (top left) – she represents a Blue Brain, and so on.

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Now, that you have positioned yourself and your coworkers somewhere along the axis, you can hypothetically imagine how each individual would behave in the following situation:

Time: There is a very urgent task which has to be completed immediately.

Information: The incoming data amount is minimal.

Goal: There is a certain goal set, but the way of achieving it is not outlined.

Situational behavior of each Colored Brain:

Green: Will quickly come up with many different suggestions, will be very enthusiastic and will take immediate action. Will possibly make many mistakes because of the incoming disconnected information, but will recover and correct mistakes fast.

He/She might feel pressure, if requested to provide a certain plan from a Red Brain, because it creates an impression of being ‘bossed around’ (Generating structure – the opposite of Green brain processing).

Also, the Green Brain may feel frustrated, if he/she gets asked to many ‘secondary’ questions from Purple Brains, which to them creates a feeling of mistrust.

Blue: Will make a quick decision based on previously gained experience in similar situations, will relate to other people’s opinions and expectations (intuitive of others). Is able to get a feel for the given environment and multi-task. Achieves clarity by being insightful of surroundings.

He/She might be stressed through receiving a very straight-forwarded instruction from a Red Brain, accepting it as insensitive.

The Blue Brain can be flexible when working in new situations/environments, so he/she shouldn’t have problems in cooperating with Green Brains.

Purple: Will attempt to extract as much information as possible and link all the data. Will not take action before analyzing details and systemizing them. Might be stressed because of the lack of incoming information and the lack of time to do proper research.

He/She will be cooperating with Red Brains, as they need structure and will get aid in generating ideas as to what kind of information needs to be found and processed.

He/She might have difficulties in working with Green Brains, because they will cause confusion brought on by the spontaneity of to many different ideas. This will not make sense to Purple Brains.

Red: Will require a bit more time to make a step-by-step strategy, describe everyone’s role, list resources needed etc.

Will take action only after making understandable ‘to-do’ lists.

He/she might feel frustrated if the structure is not clear and if there is no plan, or when the boss is a Green Brain.

He/She might not understand roughly intuitive decisions made by Blue Brains.

What does Colored Brain awareness give you?

  • It is easier to accept and deal with other brain processes once you know that they cannot change (genetically wired). This in turn will increase your Circle of Tolerance and helps you act intelligently (action instead of reaction).
  • Knowing your own color helps in managing your own expectations and understanding yourself better. You will make better decisions as a result. It also strengthens your skills, diversifies your abilities, and helps you do your job better.
  • Understanding the brain color of others around you helps you support their strength and set them up for success.

– Davidson

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